Retailers ask for the same product data in their own layout: names, colours, sizes, EANs, composition, care, origin, prices, images. Every published passport already holds most of it. The feed export writes it in the retailer's layout and adds what no other export gives them: the Digital Product Passport link per size.
Where to export
- On a purchase order, use Retailer feed in the header.
- On Products, select rows and choose Export in the selection bar.
Pick a template and a format. Generic carries every attribute under our own headers and suits any retailer or integrator; the retailer templates follow that retailer's public documentation or, where none is published, a draft layout marked as such. Each template shows the date it was last checked.
What goes in a row
One row per size and colour. Published products export what their passport shows: the composition, care, weights and images frozen at publish. The listing (titles and descriptions per language, gender, age group, category path, size system, keywords and retail prices) is read live from the Listing tab, so a price change never needs a republish and never touches the passport.
Drafts are left out unless you tick Include drafts; the report says how many. A size without a valid EAN, or missing a value the template requires, is skipped and listed with the reason. Values the retailer's vocabulary does not know (a fibre name, a colour family) are kept as ours and listed under unmapped, never guessed.
Fill the Listing tab first
The Listing tab in the editor shows a readiness line per template: what is still missing for that retailer. Bulk editing sets prices across many products at once.
API
Enterprise organizations can read the same rows as JSON from GET /api/v1/feeds/{templateId}, paged by product, with poId to scope one order. The generic template through the API doubles as a label bureau export: GTIN, size, passport id and Digital Link per row.
Sending to a retailer
Retailer APIs need a partner contract and credentials. Until those are in place, the files above are what you upload in the retailer's portal or hand to your integrator.